The Product Marketing Manager, B2B Marketing is responsible for the complete integrated marketing journey of various products and events. The Product Marketing Manager will be responsible for determining positioning, marketing and communications strategies, driving event attendance, increasing member engagement and acquisition, and building association authority. Success in the position will be measured by audience attendance, member acquisition, member engagement, audience sentiment, creativity and event success. This position is part of a dynamic marketing team of change agents looking to elevate and advance the association to its full potential. The ideal candidate will be a creative thinker who can work both autonomously and in a team environment, willing to contribute to various projects as necessary.
Exceptional communication and writing skills
Strong business acumen and analytical skills coupled with strategic thinking to deliver creative solutions to complex problems.
Deadline sensitive multi-tasker and highly organized with excellent project management skills.
Demonstrated interpersonal, collaborative, relationship building and people skills.
Essential Duties and Responsibilities:
Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption
Lead activities associated with the development and stewardship of the Association's brands.
In cooperation with analytics team, identify key inflection points in paths to purchase.
Leverage Association's Award-Winning magazine, email newsletter and web platforms--as well as social media--for lead generation, lead nurturing, and audience engagement.
Direct the creation of collateral and other materials for various marketing initiatives.
Work in cooperation with a variety of departments as part of a matrix organization.
Bachelors’ degree in marketing or related field
3+ years’ experience in marketing or other relevant experience
Proven abilities to implement inbound and outbound marketing programs
Excellent written and verbal communications skills
Preferred: Experience in attendance marketing, trade media and/or association management
Microsoft Office Products, including Word, Excel and PowerPoint
Experience with marketing automation platforms preferred
External vendors, consultants and contractors
The Association’s headquarters is located in an office building. Job demands may require long periods of sitting; telephone work and/or computer work, as well as interactions with other staff members, external vendors and SFA external constituents. Position may require occasional lifting of heavy boxes, up to 40 pounds, and filing in lateral and upright file cabinets.
Position may require up to 10% travel within the US.
To apply, please send cover letter and resume to email@example.com with the subject line “SFA_Product Marketing Manager.”
About Specialty Food Association
The Specialty Food Association, Inc. (formerly the National Association for the Specialty Food Trade, Inc.) is membership-based trade association in the United States representing approximately 3,500 businesses. The SFA was established in 1952 to foster trade, commerce and interest in the specialty food industry in the U.S.
The Association is a not-for-profit organization whose members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. Overall specialty food sales in the U.S. totaled over $120 billion in 2015.
The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi Awards honoring excellence in specialty food.
The Association's quarterly publication, Specialty Food Magazine, has a circulation of more than 30,000 trade professionals. Its daily email newsletter, Specialty Food News, reaches more than 47,000 individuals every business day.