The Healthcare Businesswomen’s Association is a global nonprofit organization comprised of individuals and organizations from across the healthcare industry committed to:

• achieving gender parity in leadership positions
• facilitating career and business connections
• providing effective practices that enable organizations to realize the full potential of their female talent

The HBA accomplishes its mission through strong business networks, education, research, advocacy and recognition for individuals and companies.

Position Summary:  This is a senior professional level position that establishes the educational strategy and priorities for the Association to maximize value delivery to members and ensures implementation of that strategy through all programming and events offered by HBA Central. This position also drives alignment of that strategy with the chapter and regional programming planned by volunteer leaders and committees.  At the broadest level this role:

• Contributes to the strategic planning for the Association with a specific focus on educational strategy, content programming and a leadership development value promise that aligns with the HBA brand “united force for change”. Ensures HBA’s educational strategy and tactics remain relevant and of high-value to HBA’s membership.
• Collaborates across the staff and volunteer teams to effectively and efficiently implement the educational strategy by way of HBA Central’s programming and events.
• Establishes the resources and resource model required to support the implementation of the strategy spanning HBA staff and member volunteers in local and global committee structures.
• Provides investment recommendations and supports the creation of business cases to accelerate HBA’s educational offering goals and objectives.
• Pursues potential educational and programming partnerships and alliances which help accelerate the achievement of HBA’s mission.

Detailed position responsibilities:

Portfolio expansion and new offerings

• The ongoing innovation of HBA’s educational offering portfolio and the generation of new revenue with specific attention to the expansion of offerings for specific audience segments.
• Identifies, pilots and implements ideas for new programs and educational offerings aligning with the united force for change brand which increases member value and/or attractiveness of the HBA to new customers. This includes collaborating with volunteer committees who design and provide programs at the local level.
• Collaborates with the market research team to effectively collect, and then leverage, customer input with regards to educational programming needs and priorities.
• Collaborates with the stakeholder relations team to identify, prioritize and provide solutions for customer needs.
• Supports the creation and utilization of relevant customer segmentation models for the design and delivery of HBA offerings.
• Recommends new revenue sources or cost savings ideas HBA Central and local programming and event operations.

  National and regional conferences, summits and seminars

• Collaborates with the director of meetings and conventions to define the strategy, and set event goals and objectives for HBA’s annual and regional conferences in alignment with HBA strategic plan including focus, theme, program framework and participant experience.
• Orchestrates the request for, vetting and selection of speakers ensuring a sufficiently broad outreach to relevant and attractive ideas, topics and names. Executes the tactics necessary for the flawless execution of selected content management, logistics, and communication.
• Establishes the strategy and executes the tactics necessary to provide regional seminars to our membership.
• Defines policies and procedures for speaker selection and contracting. As needed, establishes, manages and leverages content committees to support event planning and speaker selection.
• Coordinates and collaborates on event promotion strategies and tactics with the marketing department; collaborates with, and supports conference logistical planning with the meetings and conventions team.
• Encourages the introduction of new technology to improve conference attendee experience and streamline conference operations.

 Resource management and operational efficiency

• Directs the education and programming department staff and manages financials including expenses for staff, consultants and speakers as well as investment business cases.
• Establishes and ensures compliance with speaker honoraria standards and policy; ensures HBA compliance with copyright regulations.
• Introduces new technologies and/or applications which improve attendee experience and/or streamline HBA operational requirements and resources.