The National Council of Teachers of English is devoted to improving the teaching and learning of English and the language arts at all levels of education. This mission statement was adopted in 1990: “The Council promotes the development of literacy, the use of language to construct personal and public worlds and to achieve full participation in society, through the learning and teaching of English and the related arts and sciences of language.”
The Director of Marketing & Membership will join the NCTE leadership team and guide the internal Marketing, Communications, and Membership functions to align and deliver on the strategic goals of the organization. This leader will work cross-functionally to ensure that messaging and brand position is consistent across all functions and channels. This role is an opportunity to advance NCTE’s mission, execute strategic communications, and identify and manage critical and emerging policy or member issues.
Specific Responsibilities Include:
Strategically lead NCTE’s internal team for communications, marketing, and membership, including but not limited to goal setting and performance management of individual team members.
Lead NCTE’s membership marketing program, ensuring there is a 24-month plan in place to sustain current members (renew) and grow new members while staying responsive to market conditions.
Managing vendor relationships in order to derive the highest value while maintaining costs.
Lead NCTE’s marketing/communications program, ensuring consistent and effective messaging, continuous analysis of ROI, and retooling accordingly. This is across all NCTE efforts, including products, events, membership, and potential thought leaders – both direct to consumer as well as B2B.
Create outbound communications, corresponding to an annual plan, to raise NCTE’s profile and communicate NCTE’s priorities, program investments, and contributions to literacy education.
Interpret and apply web, email, and customer behavior metrics to grow NCTE’s business.
Lead NCTE’s social media, advertising, and email campaigns to grow NCTE’s audience and our owned and earned media.
Lead, support, and collaborate with the team in content creation and planning to best leverage all platforms (e-newsletter, member magazine, social media, and blogs).
Strong written, analytical, and oral communication skills, including ability to distill complex issues into compelling communications
Ability to execute independently and as a member of a team
Ability to make decisions in a changing environment and anticipate future needs
Self-reliant, good problem solver, results oriented
Ability to meet deadlines without sacrificing quality
Digital marketing experience (paid and organic)
Bachelor’s degree in Marketing, Communication, or related discipline
MBA or advanced communication-related degree strongly preferred but not required
Trade or professional association, especially an education association, in addition to private sector experience preferred
About 501(c)3 Nonprofit
For more than 100 years, the National Council of Teachers of English (NCTE) has worked with its members to offer journals, publications, and resources; to further the voice and expertise of educators as advocates for their students at the local and federal levels; and to share lesson ideas, research, and teaching strategies through its Annual Convention and other professional learning events.