The Sr. Manager, Marketing is a new, integral role within the NACD Marketing Department, ensuring the overall marketing success of NACD product lines, including all NACD events, credentialing products and virtual products. In this role, you will develop and execute marketing programs that increase awareness, increase member engagement, and drive acquisition. Working closely with Brand, Channel, Event, Product and Sales leaders, you will own the marketing strategy execution for products, and craft the member segmentation strategies, messaging, and matrix marketing activations that drive lead generation and acquisition.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop go-to-market audience strategies, product messaging and positioning for all NACD events, including on-demand virtual courses, live events, and our annual member Summit.
Working with the Brand team, identify and develop credentialing brand strategy, value proposition, and brand architecture. Develop and execute certification awareness campaign.
Develop go-to-market audience strategies, product messaging and positioning for NACD Credentialing, including NACD Certification and NACD Fellowship.
Oversee the marketing strategies related to the business lines of Board Advisory Services and Board Recruitment.
Lead promotional planning process for NACD product lines
Blueprint the member journeys for products and map appropriate buyer decisions and information needs at each stage of the funnel.
Own reporting of key product and marketing metrics
Monitor competitive landscape and proactively identify new growth opportunities for product lines
Prepare, present and sell-in aspects of the product marketing plan to management, cross-functional partners, and external stakeholders.
Manages three direct reports and affiliated outside vendors.
Performs other duties, as assigned.
Bachelor’s degree in Marketing or Business Administration, plus seven years of related marketing experience, including a minimum five years of progressively increasing responsibility in product marketing experience and/or marketing experience in a membership organization.
Supervisory and employee development experience. Excellent written and oral communication skills; can show hybrid of analytical and creative thinking. Daily demonstration of marketing expertise and proactive, thoughtful strategy. Proven working knowledge of marketing buying funnel and marketing best practices. Experience with leading product campaigns. Matrix-management experience and demonstrated ability to manage projects on time and on budget.
Why Work at NACD?
NACD is committed to fostering a corporate culture that engages, inspires, and challenges its employees. The organization values energetic dialogue, creative thinking, and innovative problem-solving. Employees at all levels are given a voice on how to best serve NACD members and deliver on the mission of the association. We offer a generous benefits package and a positive, collegial workplace atmosphere in a metro-accessible location.
Our office is located in Arlington, VA--just one block from the Courthouse Metro Station. NACD does not pay for expenses related to relocation.
If interested, submit your résumé to Beth Merin at https://www.nacdonline.org/about/careers.cfm?itemnumber=49120 No calls, please.