Careers

Duties and Responsibilities:

• Develop, execute, and measure an integrated exhibitor marketing/promotions program in conjunction with the Director, Trade Show Marketing for each of the individual shows in the PACK EXPO portfolio of trade shows.
• Create and manage the exhibitor communications and promotional schedule in collaboration with the Director of Trade Show Marketing.
• Manage and coordinate all exhibitor marketing materials including e-marketing, website, social media and print collateral, while maintaining internal processes and systems to support exhibitor and sponsorship sales for PACK EXPO trade shows.
• Copywrite and proofread for a variety of projects, including e-marketing, websites, social media, print advertising, presentations, sales and marketing materials.
• Responsible for creating and managing the exhibitor email calendar, project timelines, and the communications and promotional schedule.
• Responsible for creation and deployment of emails to exhibitors and prospects.
• Coordinate across multiple internal stakeholder teams to execute programs.
• Liaison for third party vendors that support the exhibitors of the trade show.
• Fulfill the deliverables of cooperative marketing agreements with outside organizations.
• Measure, evaluate, and report on performance of exhibitor marketing campaigns and provide constructive recommendations for future directions.
• Other duties as assigned.

Qualifications and Education Requirements:

• Four-year degree in marketing, public relations, journalism or communications preferred or comparable experience.
• 1- 3 years of experience managing multifaceted marketing campaigns, related to trade shows and/or associations strongly preferred.
• Proven track record executing successful marketing campaigns with measurable results.
• Excellent verbal, written and proofreading skills.
• Ability to manage multiple projects at once, providing great attention to detail in all work products.
• Email and event marketing experience strongly preferred.
• Familiarity with different social media channels.
• Must be a self-starter and be able to work independently, but also must be comfortable working in a team-based and collaborative environment.
• Relies on experience and judgment to plan and accomplish goals; prioritizes and successfully manages multiple projects/deadlines simultaneously.