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Gerontological Society of America
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Tradeshow Marketing Specialist
Duties and Responsibilities: Develop, execute, and measure an integrated exhibitor marketing/promotions program in conjunction with the Director, Trade Show Marketing for each of the individual shows in the PACK EXPO portfolio of trade shows. Create and manage the exhibitor communications and promotional schedule in collaboration with the Director of Trade Show Marketing. Manage and coordinate all exhibitor marketing materials including e-marketing, website, social media and print collateral, while maintaining internal processes and systems to support exhibitor and sponsorship sales for PACK EXPO trade shows. Copywrite and proofread for a variety of projects, including e-marketing, websites, social media, print advertising, presen
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