The Marketing Manager is responsible for developing and implementing marketing strategies and tactics in support of enterprise-wide sales opportunities and coordinates efforts to reach corporate and institutional sales targets. Serves as a key liaison with the Bar’s advertising and sponsorship sales agency of record and works internally to optimize D.C. Bar programs and services that enhance Affinity program benefits and connects the Bar to new partners through institutional sales. Develops a plan to centralize the prospecting and proposal process and supports the lead generation and pipeline development process. Serves as marketing POC developing strategies and tactical plans and coordinating with marketing strategists and specialists to develop marketing and sales assets and campaigns
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