BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.
WHO WE ARE
We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, children’s and teen’s marketing, consumer warranty issues, dispute resolution, and other emerging issues.
ABOUT THE MARKETING + COMMUNICATIONS DEPARTMENT
The Marketing and Communications (MarCom) Department at BBB National Programs is a high-performing, mission-driven team of marketing and communications professionals who play a vital role in supporting the organization’s operations and mission. MarCom is an agile, agency-like team responsible for the cohesive communication and promotion to external audiences of BBB National Programs and its more than a dozen self-regulatory, accountability, and dispute resolution programs.
As the Manager, Communications at BBB National Programs, you will make a difference by helping to:
Strategically grow the organization’s media relations initiatives through the placement of earned media coverage and op-eds.
Cultivate and expand the BBB National Programs brand by sharing content over our various platforms and marketing channels.
Grow and enhance BBB National Programs’ presence with influential media, particularly those who cover government regulation and industry self-regulation, advertising and advertising law (including children’s issues), and global and domestic privacy issues and policies (also including children’s issues).
Essential Duties and Responsibilities
Develop outreach initiatives and campaigns to introduce BBB National Programs, as represented by executive leadership, program leaders and subject matter experts, to members of the print, electronic (television and radio), and digital media
Write BBB National Programs press releases and other key “pitch” components, such as fact sheets
Develop narratives, messaging platforms, and talking points that increase positive visibility for BBB National Programs
Interview subject matter experts and write articles, blogs, and self-regulatory information for all appropriate distribution channels
Work collaboratively with MarCom team to maintain current content platforms and explore outreach and expansion opportunities for BBB National Programs messaging
WHAT YOU WILL BRING
Bachelor's degree (B.A.) in communications, journalism, or a related field
4+ years’ experience working with the press and writing press releases
Proven success writing for multiple platforms—including print, digital, and social media
Ability to take complex issues and create digestible content for the media, BBB National Programs’ stakeholders, and the public
Proven track-record creating key messages and executing communications and press campaigns that influence public opinion and create more visibility for the organization and its mission
Sound judgment in communications with the media, as well as other external and internal parties
Excellent time and project management skills and ability to effectively prioritize and manage work
Strong communication, presentation, and persuasion skills
Strong interpersonal communication and organizational skills
Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced environment
Let us know if you have:
Working on the Hill or in an Administration in a press or communications role
Experience drafting press releases relating to legal matters
Crisis communications and internal communications skills
Fortune 500 experience
Current list of media contacts
WHAT WE OFFER:
At BBB National Programs, we bring a growth mindset as we advance our mission and strive to foster trust, innovation, and competition in the marketplace, while cultivating a team of talented and engaged professionals who seek out new challenges and opportunities to catalyze our progress. We are an inclusive organization, bringing a dynamic environment that supports our employees and the meaningful work we do.
Health & Welfare Benefits: You will be offered a comprehensive plan offering health, dental and vision plans, paid short-term disability insurance, and life insurance.
Financial Well-Being: Build your retirement savings with our 401k plan matching up to 6% of your contributions.
Time Off: You will have flexibility for the time you need off from work. We offer a variety of plans including vacation, personal, and sick leave.
Wellness: We promote physical and mental wellness by providing a fully equipped on-site fitness center in our offices and an employee assistance program.
Environment: Our modern headquarters in McLean, VA provides the space for creativity and collaboration, and the technology resources so you can be at your best. We believe that an inclusive mindset and diverse workforce are strengths in fulfilling our mission; therefore, we continuously work to engage and develop diverse and inclusive talent and leaders.
Where businesses turn to enhance consumer trust and consumers are heard.
BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.