Careers

The Brand Manager develops position recommendations, guides market research and analysis, and defines brand strategy for SME and its house of brands. Designs and implements integrated brand campaigns that boost awareness and favorability of SME as a thought leader by target audiences. This position serves as the primary liaison with internal clients providing strategic counsel and analysis on brand positioning and analytics as well as leading the transformation of brand assets and product development where appropriate.

MAJOR FUNCTIONS

Market Research

• Researches marketing trends and SME’s competitive positioning in the marketplace
• Develops, tracks, and analyzes brand performance metrics for SME brands
• Regularly tests and refines mediums, messages, and metrics
• Works with outside agencies where support and expertise is needed

Brand Strategy

• Leads the development, execution, and assessment of the SME corporate brand strategy ensuring all communications, experiences and assets are cohesive and consistent with the SME Mission, Vision, and Purpose
• Assesses and recommends transformation of all SME corporate brand assets as appropriate to ensure consistency in all markets and across all mediums
• Works with outside agencies where support and expertise is needed

Brand Marketing

• Designs and implements integrated and sustained brand marketing campaigns that boost awareness and favorability of SME as the thought leader and advocate for the manufacturing industry by its target audiences
• Identifies opportunities for reputation-enhancing partnerships with enabler organizations
• Develops cohesive storylines, graphic elements and other brand assets that drive membership and industry engagement; ensures they are consistently applied across all communication channels

Events

• Coordinates with the business units to develop and execute holistic brand experience across SME events

Web Content Management

• Develops and executes and integrated, annual Web content plan for the SME corporate web site, which serves as the primary touch point for SME audiences
• Reviews and edits SME corporate Web content across the organization to ensure excellence and brand and voice consistency prior to posting live
• Partners with IT Team to analyze and report on site metrics for additional opportunities and continuous improvement related to search engine optimization, audience growth and engagement

Miscellaneous

• Other duties as assigned to advance the mission, vision and purpose of SME

Requirements

MINIMUM EDUCATION, SKILLS, AND EXPERIENCE REQUIREMENTS

• Bachelor’s degree required; degree in Marketing or Advertising degree preferred
• Minimum 5 years of brand management experience
• Solid experience developing and executing successful brand marketing campaigns that drive business growth
• Solid experience leading market research initiatives and analyzing findings
• Exceptional storytelling and writing talents to execute holistic brand experiences across communication channels
• Excellent presentation skills
• Ability to foster relationships with internal clients
• Multimedia experience a plus (graphics, video, photography, editing, etc.)

WORKING CONDITIONS

• Normal office environment
• Primary office location: Southfield, MI
• Regular, in-person attendance required
• Ability to travel

***OPEN TO REMOTE WORK ***

SME is an Equal Opportunity Employer.