The Communications Specialist will support day-to-day communications activities for the American Psychiatric Association Foundation (APAF). This position is responsible for disseminating APAFs messages through content writing in the form of, but not limited to, blogs, Foundation websites, press releases, publications, and promotional materials. The Communications Specialist will work with the Communications Manager to implement communication strategies and campaigns for Foundation initiatives and take a lead role in the management of APAF social media channels. We are seeking a team member who is flexible, adaptable, comfortable with performing a broad range of communications activities, and passionate about the Foundations mission to build a mentally healthy nation for all.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Content writing and editing
Write, edit, and support the implementation of ongoing Foundation communications in the form of website content, blogs, events, press releases, newsletters, social media, podcasts, PSAs, development solicitations, and program marketing materials
Review and edit content on website on a rolling basis to keep information current
Work with web team to manage and make website content changes. Training for CMS will be provided.
Social media content development and posting
Write and regularly post new information on APAFs Twitter, LinkedIn, Youtube, and Facebook accounts.
Works with Communications Manager and program teams to develop and execute social media campaigns
Attends major APAF meetings and events and provides social media coverage
Monitors comments on all APAF social media campaigns
Curate social media analytics to share with internal teams
Ability to make basic social media graphics in Canva or similar software
Works with Communications Manager and Graphic Designer to brainstorm and develop social media friendly visuals
Conducts research both within APAF and outside the organization to identify news to share on social media.
REQUIRED SKILLS, EXPERIENCE, AND QUALIFICATIONS
Bachelors degree in communications, journalism, and English or related field with 3-5 years of experience; non-profit experience strongly preferred.
Ability to authentically connect the APA and APA Foundation's mission
Superior written, verbal, and storytelling communications skills
Experience editing and producing written content for blogs, press releases, and websites
Experience managing organizational social media accounts
Creativity and imagination for how to effectively frame ideas, develop stories, and synthesize complex issues in a way that appeals to a diversity of audiences
Excellent organizational skills and ability to meet deadlines
Basic graphic design experience with use of Canva or similar software
American Psychiatric Association (APA) is the world's largest psychiatric organization, with over 38,500 U.S. and international member physicians and 240 employees. Its vision is a society that has available, accessible quality psychiatric diagnosis and treatment. APA has excellent benefits, including medical, dental, 401k, flexible spending accounts, and tuition assistance. The APA is located in Washington, D.C. within walking distance of the L'Enfant Plaza Metro stop.