The Membership Manager owns the member experience, recruiting new members, and guiding all members on a journey and increasing levels of engagement and loyalty. Utilizes a data-informed approach to accomplish the responsibilities in the role. Defining a ladder of engagement within NCTE, the Manager designs programs and efforts that involve members at increasing levels of sustained membership to the professional organization. Managing the administration of membership onboarding, renewals, and reporting, this role applies a prescribed approach to member communications, adjusting messaging and content as relevant. By advocating for a welcoming member experience and driving engagement opportunities, the Manager has direct impact on increasing retention rates and other revenues and fundraising opportunities.
Lead NCTE’s membership development efforts, spanning ongoing engagement and renewal to a measurable and entrepreneurial acquisition strategy tailored among NCTE’s audiences.
Develop and manage the onboarding and retention programs.
Develop acquisition programs that strategically align with large specialties of interest (e.g. students/preservice, secondary, elementary, university, etc.) that are comprehensive, spanning more than episodic appeals.
Lead grassroots fundraising that may often be interchangeable with membership.
Develop a school membership program and/or other institutional membership models marketable to K-12 audiences seeking professional learning resources for their schools or districts.
Maintain a standard cadence and schedule for membership and journal subscription renewals, measuring results and adjusting messaging to reflect timely initiatives on a regular basis.
Define a ladder of engagement within NCTE and design programs and efforts that involve members at increasing levels of engagement and loyalty to the professional organization.
Lead the member engagement hub, ensuring volunteer opportunities are positioned in enticing and accurate ways. Increase visibility of member contributions and achievements that illustrate a reason to belong and a reason to believe/follow the professional home.
Lead the first-timer’s breakfast at Convention, onboarding efforts, and other operating efforts that offer a radical welcome to all new members and continuous opportunities to make meaningful contributions.
Administer NCTE’s partnership with TIE, including review of regular member-facing communications and consideration for how to increase program awareness.
Develop membership reporting and monitor regularly to report on trends and anomalies to drive decision making.
Drive member satisfaction, lapsed member, and inquiry surveys.
ADDITIONAL EXPECTATIONS INCLUDE:
Strong collaboration with staff is essential to ensure full representation of NCTE’s programs and impact.
Strong focus on enhancing NCTE’s member experience.
Detail oriented with consistently high levels of accuracy in campaign deployment.
Working outside of traditional work hours to support time-sensitive initiatives will be required on occasion. To ensure balance, NCTE encourages use of its flextime policy.
Domestic travel for in-person events is required, approx. 3-5 times annually.
Minimum of bachelor’s degree in English, communications, public relations, marketing, or a related field
At least four years of documented, successful, and relevant work experience in a membership role
Proven success in designing and executing membership and grassroots fundraising strategies
Knowledge of current industry trends
Ability to think creatively and analytically
Capacity to multitask, manage multiple projects simultaneously, and hit tight deadlines
Ability to thrive in a fast-paced, independent work environment
Superior written and verbal communications skills
Experience in association or nonprofit communications and/or education-related communications is preferred
Our Organization:For more than 100 years, NCTE has worked with its members to offer journals, publications, and resources; to further the voice and expertise of educators as advocates for their students at the local and federal levels; and to share lesson ideas, research, and teaching strategies through its Annual Convention and other professional learning events.Our Mission:The National Council of Teachers of English is devoted to improving the teaching and learning of English and the language arts at all levels of education. This mission statement was adopted in 1990: “The Council promotes the development of literacy and the use of language to construct personal and public worlds and to achieve full participation in society, through the learning and teaching of English and the related arts and sciences of language.”