Federation of American Societies for Experimental Biology (FASEB)
Rockville, Maryland
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Marketing & Communications Manager - FASEB
Federation of American Societies for Experimental Biology (FASEB)
Application
Details
Posted: 29-Feb-24
Location: Rockville, Maryland
Type: Full Time
Categories:
Communications/Editorial
Marketing
Additional Information:
Telecommuting is allowed.
Primary Functions: Develops, integrates, and implements a broad range of marketing, editorial, and writing strategies that promote FASEB and its publications, products, programs, and services. Must have the ability to translate complex scientific content for diverse audiences.
Major Duties and Responsibilities:
Journals Marketing (75%)
Develop, create, and execute innovative multichannel marketing content and campaigns (including, but not limited to, digital marketing materials, promotions, email campaigns, e-newsletters, press releases, publicity, social media, lead-generation campaigns, and other online communications as needed) that help drive quality submissions and readership, as well as promote published research findings and FASEB journals to a broad global audience.
Analyze, track, and monitor marketing performance by campaign to assess marketing ROI. Routinely report performance metrics to stakeholders.
Establish collaborative relationships with the FASEB Publications team, journal editors, and external publishing partner to build new opportunities (including a Publications-specific social media strategy, videos, podcasts, blog posts, plain language synopses, and other approaches) and ensure maximum exposure for journal content and help drive manuscript submissions and published articles.
Support FASEB Publications program strategies approved by the Board of Directors, including the annual workplan and annual approved operating plan, and, as new products, programs, or services are developed, serve as the marketing launch lead.
Additional Duties (25%)
Develop high-impact, persuasive marketing copy and effective calls to action in campaigns that support FASEB’s products, programs, and services. Oversee design concepts for marketing campaigns and ensure impact and desired results.
Review website content (on FASEB.org and external partner sites) on an ongoing basis and update content to ensure optimal quality, accuracy, and timeliness of content posting.
Develop and/or support conference exhibit and sponsorship plans and ensure strongest possible exposure for FASEB products and programs, including driving registrations, visibility, author engagement, lead generation, and list build. Assist with shipping and lead retrieval at conferences; travel to and exhibit at meetings to promote FASEB products, programs, and services.
Participate in planning meetings with both internal/external stakeholders and external vendors to develop short- and long-term plans for continued growth and development of FASEB products, programs, and services.
Education and Experience Required
A bachelor’s degree in biological, biomedical, chemical, or related sciences required with marketing and communications experience. At least two years of science journalism or science communications experience, preferably with a focus on the life sciences required and 5 years’ marketing and/or communications experience required.
Skills Required
Demonstrated ability to translate complex scientific content for diverse audiences.
Excellent interpersonal and developmental relations skills
Strong team player
Self-starter with an ability to both initiate and follow-through
Effective written and verbal communication skills
Strong research-based skills
Strong familiarity with common software and web-based applications
Strong time management, multi-tasking, organization, and prioritization, ability to meet deadlines skills.
80% sitting, 5% standing, 15% walking.
Requires extensive computer use.
Occasional travel and work-related assignments on weekends may be required.
Occasionally requires lifting materials of approximately 20 pounds.
Location
This position is in Rockville, Maryland, and is walking distance to the Metro and on major bus lines. Currently, FASEB has a remote-first policy in place, and while our office is open, many staff are working remotely. On-site or remote work options will be considered for this position.
For full consideration, please submit a resume and cover letter with salary requirements. Applications will be considered on a rolling basis and the position will remain open until filled.
If an accommodation is needed to complete the application process, please contact FASEB’s Human Resources Department at resumes@faseb.org.
To learn more about FASEB, please visit www.faseb.org.
FASEB is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Federation of American Societies for Experimental Biology (FASEB)
Founded in 1912, FASEB began with a small group of dedicated scientists, from three independent organizations, who wanted to provide a forum for educational meetings, develop publications, and disseminate results of biological research. Now the nation’s largest biomedical coalition, FASEB is the recognized collective policy voice of biological and biomedical researchers.
Building on more than a century of service to the life sciences community, FASEB represents 26 scientific societies and more than 110,000 researchers worldwide, hosts an array of scientific conferences and events each year; works to ensure a diverse and representative workforce in the biological and biomedical sciences; and partners with affiliate organizations to advance awareness of biological and biomedical research.