Position Overview: The Marketing and Communications Manager supports the execution of ABPANC’s marketing and communication initiatives, with a primary focus on content development, digital campaign implementation, and day-to-day marketing operations.
Reporting to the Director of Marketing and Operations, this role is responsible for implementing marketing activities that support certification programs, education offerings, and organizational growth initiatives. The position plays a key role in ensuring consistent messaging, timely campaign execution, and effective audience engagement.

Core Responsibilities:
Campaign Execution & Support
• Execute digital marketing campaigns across email, website, and social media platforms.
• Support execution and monitoring of paid advertising campaigns (e.g., Google, LinkedIn, Meta), in coordination with external partners and/or internal leadership.
• Support development and execution of audience segmentation and nurture campaigns across certification and recertification pathways.
• Coordinate campaign timelines and ensure deliverables are completed on schedule.
• Support lead generation efforts for organizational partnerships and group certification initiatives in collaboration with Business Development.

Content Development
• Draft and edit marketing content for email campaigns, website pages, social media, and promotional materials.
• Ensure content aligns with ABPANC’s brand voice and messaging guidelines.
• Assist in updating and maintaining marketing materials across programs and initiatives.

Website & Digital Support
• Update website content, including page edits, blog posts, and basic SEO improvements.
• Monitor website functionality and coordinate updates or fixes with internal or external partners.
• Support user experience improvements through content updates and organization.

Email Marketing & Communications
• Build and deploy email campaigns using marketing automation platforms (e.g., HubSpot).
• Maintain email lists, segmentation, and distribution processes.
• Track basic email performance metrics and share results with the Director.

Analytics & Reporting
• Compile and maintain routine marketing reports (email performance, website traffic, campaign metrics).
• Track campaign performance, identify trends, and recommend adjustments to improve engagement and conversion.
• Support the Director by providing data for deeper analysis and strategy development.

Collaboration & Coordination
• Collaborate with internal teams to gather content and ensure accurate, timely communications.
• Coordinate with external vendors (e.g., marketing agency, designers) to support project execution.
• Assist with implementation of marketing plans tied to organizational priorities.
• Work closely with Business Development to align messaging, campaigns, and outreach efforts that support organizational engagement and conversion.

Administrative & Project Support
• Support marketing project tracking, timelines, and documentation.
• Assist with budget tracking and invoice coordination.
• Provide input on campaign planning and audience targeting based on performance data and day-to-day campaign insights.
• Perform other duties as assigned to support the marketing function.

Required Skills & Competencies

•Working knowledge of digital marketing channels, including email, social media, and basic paid advertising.
• Experience with marketing platforms such as HubSpot (or similar tools).
• Familiarity with website content management systems (e.g., WordPress).
• Strong writing and editing skills with attention to detail.
• Basic understanding of marketing analytics and reporting.
• Strong organizational and time management skills.
• Ability to create visually engaging marketing assets using design tools such as Canva or similar platforms, ensuring alignment with brand standards.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Collaborative mindset with willingness to take direction and feedback.

About American Board of Perianesthesia Nursing Certification, Inc (ABPANC)

ABPANC, a 501(c)(6) not for profit organization was incorporated in 1985. The national headquarters for ABPANC is located at 1133 Broadway, Suite 715 New York, NY 10010. ABPANC offers two certification programs and credentials: CPAN® which stands for Certified Post Anesthesia Nurse and CAPA® which stands for Certified Ambulatory Perianesthesia Nurse. Both credentials are federally registered certification marks. Additionally, both of the certification programs are nationally accredited by the Accreditation Board for Specialty Nursing Certification, Inc. (ABSNC).

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