Job Title: Marketing Specialist 
Location: Remote
Division: Growth, Marketing & Sales Solutions
Reports to: Director, Marketing  

Position Summary: 
The Marketing Specialist, will provide administrative support to the Growth, Marketing & Sales Solutions team. Support department marketing efforts, including development and implementation of plans to enhance engagement, drive growth, and strengthen the organization’s brand. Represent IMN by demonstrating outstanding client relations skills in all areas of performance; specifically assure prompt, courteous and accurate responses to all client inquiries and consistently deliver superior service that reflects well on the company. Collaborate with Growth, Marketing & Sales team and staff members throughout IMN Solutions. Support department processes and technology.   

Key Responsibilities: 

Department & Technology  

• Provide support for all functions including creating/editing programs, reports, meeting notices, agendas; composing correspondence for routine items; coordinating conference calls, maintaining calendars, and setting appointments.
• Responsible for the coordination of daily meeting activities such as providing necessary background materials, fielding routing inquiries, coordinating communications, and maintaining digital files.  
• Coordinate department project schedules and workflow. Collaborate with internal teams and external partners. Track and manage fulfillment deliverables using IMN’s project management tools. 
• Support department technology efforts through maintaining website, customer relationship management (CRM) platform HubSpot on a regular basis, project management software, event platforms, file management and organization in SharePoint, and email marketing programs. 
• Participate and assist with coordinating regularly scheduled department and staff meetings. 
• Have a strong working knowledge of Canva and be able to create various graphics for IMN and clients  
• Help develop and implement an IMN client appreciation event strategy
• Assist in responding to internal and external requests. 
• Responsible for submitting expenses and processing invoices. 
• Coordinate with VP, Growth, Marketing & Sales to ensure adequate support for projects and activities. Special projects as assigned.  

Marketing 

• Maintain client marketing calendar to include email, social, print advertising and promotions, creating timelines and ensuring adherence to set deadlines. 
• Assist with the creation and ongoing development of email and social media campaigns, and coordination of promotional and on-site materials. 
• Assist with executing comprehensive marketing strategies for client events (annual meetings, regional conferences, specialty meetings, educational programs, webinars).
• Assist with developing promotional materials (i.e. copy writing, graphics, electronic media, print collateral, direct mail, signage, sponsor/exhibit prospectus) and campaigns to maximize event participation.  
• Coordinate reports and assist with analyzing email and social media engagement data to identify trends and opportunities.  

Collaboration & Engagement  

• Maintain a positive, empathetic, and professional attitude toward customers and internal teams at all times.
• Communicate with colleagues and efficiently manage the escalation process as needed.
• Work in a collaborative environment and encourage giving & receiving feedback.
• Embody IMN’s Core Values. 
• Exercise attention to detail, organizational skills, ability to multi?task, strong interpersonal communication, strategic and analytical thinking.
• Work independently from home and provide a professional setting from which to conduct video and telephone calls.
• Travel to required client meetings. 
• Manage multiple projects and deadlines in a fast?paced environment. 
• Other duties as assigned and required.  

• Two to three years of relevant work experience. Meetings, project-based work, marketing and/or hospitality experience preferred.
• High level of attention to detail and excellent written, verbal, and interpersonal communication skills.
• Must be highly proficient in Microsoft Office (Word, Excel, PowerPoint); and have strong digital literacy with experience or a demonstrated ability to learn, adapt and implement new technology. 
• Experience with software, programs and platforms such as Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, Email platforms (MailChimp, SurveyMonkey, Constant Contact), Teams and Zoom preferred. 
• Strong time and project planning skills, with ability to manage projects via company’s project management software.
• Prioritize and accomplish tasks quickly and efficiently in a fast-paced and stressful environment. Strong organizational skills with an aptitude for accuracy. Ability to travel to select meetings and conferences as needed.

About IMN Solutions

IMN offers global, full-service association management and event management solutions. From strategy and governance through day-to-day administration and execution for associations and non-profits, to global event management, venue and housing sourcing, and beyond, IMN is our clients' perfect partner. Through our services, we help our clients: - Focus on their mission: With fully integrated staff, fractional outsourced functions, or temporary support, we take clients where want to go next. - Realize their potential: We eagerly share knowledge with clients and train them to help them evolve and grow into new areas and gain new skills and expertise. - Elevate their events: With our experience and our relationships, every detail runs smoothly and efficiently, client events are more profitable, and their attendees want to come year after year. - Build their brand: We ensure that everyone our clients care about knows who they are, the unique value they bring, and why their audience should pay attention. - Move with certainty: From governance, day-to-day operations and employee management to marketing and business development, event management, and so much more, we take it all, so our clients have more time to focus on what's important to them.

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